We’re building the future of Milwaukee, and our properties are the canvas on which the city comes to life. Whether we’re on the East Side, in Walker’s Point, Riverwest, Bay View, the Third Ward, East Town or the North Shore, New Land is taking an active role in helping preserve, curate, and innovate in our communities.
We started Milwaukee’s Foodiest Food Hall as a way to bring new flavors to the East Side and provide a platform for chefs and restaurateurs to test concepts with reduced financial barriers. Crossroads Collective has become a beloved community hub and a neighborhood fixture for exceptional food and drink.
Expanding upon the success of our East Side food hall, we’re bringing the model to our KinetiK development with a few tweaks to suit the neighborhood: larger stalls, expanded outdoor seating, and retail space make the Flour & Feed Marketplace a perfect fit for Bay View.
Local businesses are what make this city so special. We especially cater to the unique, the quirky, the cool, and the tasty ones that try new things and bring innovation and excitement to Milwaukee. Each month, we highlight just a couple of our many commercial tenants.
The historic Oriental Theatre is an architectural gem worthy of international acclaim, so it is fitting that Milwaukee Film makes its home here and brings world-class cinema to the city through the annual Milwaukee Film Festival, as well as year-round screenings.
We heard cat cafes were a thing in Tokyo, so naturally we had to have one here. The wonderful team at Sip & Purr brings their innovative international cat rescue program to the East Side, offering feline companionship to Milwaukeeans in the cafe and at home through the adoption program.
We’re bringing the world’s tallest wooden structure to Milwaukee. Mass Timber is the most exciting development in sustainable architecture: it promotes responsible forestry and actually creates a carbon sink.
Adjacent to the new KinetiK development in Bay View, an underutilized park begged for a facelift. We sought input, listened to the community, and eventually worked with the city to preserve and upgrade the space through funding from KinetiK’s property tax.
Black Cat Alley is an outdoor art gallery housed in the alley space adjacent to the Oriental Theatre building. We worked with community members and artists to develop the unique artistic development, which draws talent from Milwaukee to Philadelphia to LA to Berlin and has become a favorite East Side destination.
Ever conscious of the importance of outdoor space in our communities, we designed Jefferson Block with a huge courtyard. Now, the courtyard is home to 2 large scale murals by renowned artist MTO, which highlight endangered species making a desperate attempt to draw attention to their plight.
