New Land Enterprises delivers distinctive communities that bring people joy, with a unique combination of experiential design, hospitality, construction expertise, and management insight.
NOVA is an Opportunity Zone ground-up multi-family development in Milwaukee’s well-established and highly walkable lower-east side. The project offers an accessible entry into multi-family investing with strong long-term, tax-advantaged returns in a robust rental market.
ASCENT is a ground-up multi-family development in Milwaukee’s well-established and highly walkable lower-east side. The building is the world’s tallest mass timber hybrid structure featuring world-class amenities including a swimming pool, two rooftop terraces, a golf simulator and a private rooftop bar.
KINETIK is a ground-up multi-family development in Milwaukee’s up-and-coming Bay View neighborhood. Serving as the unofficial gateway to Bay View, Kinetik is a pet friendly building featuring heated wood grain floors, zoned air conditioning, floor-to-ceiling glass, spacious closets, and private balconies that put the “View” in Bay View.
New Land develops Lyon Court Condominiums – a 45-unit, 6-story project at 1515 N. Van Buren Street. While Milwaukee had some small-scale condominium developments, this was the first sizable multi-story, multi-family building constructed in the city after 15 years of inactivity in the market.
New Land acquires city land on Water Street and develops Highbridge Condominiums – 27 luxury units in a 7-story building at 1880 N. Water Street. On this project, New Land invested $500,000 in a major public improvement – a staircase from Astor Street down to the RiverWalk.
In 2005, New Land Enterprises developed Jefferson Block. This property spans an impressive 396,000 GSF with 217 stylish apartments. It utilizes innovative waffle slab foundation and is the first application of light gauge steel in a higher-density multi-family housing project in Wisconsin. This development not only set a new industry standard but also paved the way for five more cutting-edge New Land properties.
City Green Condominiums and Apartments, developed in 2007, features 91 apartments, 44 condominiums, and a total of 193,000 GSF. This highly complex development includes three buildings with three separate parking structures. City Green showcases innovative light gauge steel construction, reaching impressive heights of 7, 9, and 10 stories without the hefty cost of post-tensioned concrete.
Row House 31, completed in 2012, features 31 townhomes and totals 48,050 GSF. Located in Milwaukee’s Riverwest neighborhood, the property offers spacious townhomes with private garages, blending privacy with urban convenience near city amenities. The project also navigated bluff conditions near the Milwaukee River, enhancing its unique appeal.
Completed in 2016, Trio was New Land Enterprises’ first new construction, all-market-rate development in Walker’s Point. It features 120 apartments and totals 112,000 GSF. New Land recognized the lack of amenities in Walker’s Point and saw potential in the neighborhood.
In 2018, New Land Enterprises unveiled the first luxury high-rise apartment on Milwaukee’s east side in three decades. Urbanite features 153 apartments and totals 215,000 GSF. It stands out with its stunning 4th-floor clubhouse, state-of-the-art fitness center, and green roof. The innovative design, which avoids curb cuts and directs traffic through the alley, enhances the pedestrian experience.
Built in 2018, Rhythm is Milwaukee’s pioneering micro-apartment community. It comprises 140 apartments and totals 140,000 GSF. It features built-in storage, custom cabinetry, and convertible furniture, alongside expansive community spaces. The project utilized light gauge steel and introduced radiant hydronic technology for efficient in-floor heating.
In 2018, New Land developed Encore, a boutique community created as a sister project to Rhythm. This property features 33 apartments and totals 45,000 GSF. Located steps from two major entertainment districts but tucked away in a quiet neighborhood, Encore offers a unique living experience. Residents also have access to amenities at the larger Rhythm community.
Quartet, a boutique development in Walker’s Point, features 48 apartments and totals 66,200 GSF. Building on design innovations from Rhythm and Urbanite, Quartet offered spacious, affordable floor plans. Delivered in May 2020 during the COVID pandemic, it was 100% leased within four months. Quartet’s success, culminating in its sale in 2021, inspired New Land’s subsequent Element project three blocks west.
New Land Enterprises developed Kinetik in 2020, re-routing Archer Street into a pedestrian plaza. The development features 140 apartments and totals 222,000 GSF. Kinetik integrates abundant entertainment and seamless indoor-outdoor connections, helping to revitalize the neighborhood block.
Element, developed in 2022, features 66 apartments and totals 83,000 GSF. Following New Land’s success with Trio and Quartet in Walker’s Point, Element continues to enhance this corridor. The project reached 95% leased within 45 days, marking a resounding success.
Developed in 2022, Ascent is the world’s tallest mass timber structure. It features 259 apartments and totals 493,000 GSF. The property offers best-in-class amenities, efficient layouts, and the benefits of mass timber technology. Recognized by major media outlets, Ascent achieved record-setting rent, absorption, and retention rates, marking a milestone in building technology and luxury living.
NOVA, built in 2023, features 251 apartments and totals 328,660 GSF. The L-shaped development, built in an opportunity zone and utilizing PACE, includes eight townhomes with private entrances and corner retail. Residents enjoy amenities such as an infinity pool, indoor/outdoor club room, bi-level fitness center, coworking spaces, and a pet spa.
From roots as a humble painting and renovation company, New Land Enterprises officially formed in 1993 when its founders acquired a duplex, and after improving it, leveraged the sweat equity to purchase more. Soon after, the firm transitioned to ground-up construction and grew to self-perform multi-family residential buildings up to 11 stories.
By 2007, New Land stopped managing construction projects in house to focus on development and managing the growing portfolio, but the experience and first-hand knowledge that comes from actually building has formed the company’s development principles.
Is it buildable? Is it efficient? Our knowledge and history give New Land a unique understanding of the ways that design affects the efficiency of construction. Unlike many, we design from the inside out, with a focus on function, but never at the expense of form. Years of expertise with the intricacies of building, as well as a practical point of view toward building methodology and materials, have driven innovation, produced remarkable results, and eventually become a key competitive advantage.
PROPERTY MANAGEMENT & VERTICAL INTEGRATION
Today, the company’s vertically integrated structure builds upon our history as builders. New Land’s Property Management division provides full-service property management, from daily customer service and leasing services to full-service facilities management including maintenance and remodel construction.
The experience of managing apartment buildings provides critical knowledge in terms of actual user experience and functionality of the product. What residents want, what works well in terms of features, finishes, amenities, floor plans and mechanicals, is discovered through candid interactions and direct experience. Our Property Management teams work to develop relationships with people and understand their needs and preferences rather than convince them to buy our product. We constantly seek feedback from residents and use that information to improve not only the quality of service we deliver, but also the design of future developments.
DIFFERENTIATION BY DESIGN
We’re at the forefront of technology, engineering, and architectural innovation. Our focus on the built environment – creating spaces based on biophilic design principles, user experience, intelligent planning, and human interaction – sets us apart as a real estate developer.
New Land Enterprises has a multi-decade track record of innovative solutions for engineering problems and was the first developer in the city of Milwaukee to build with light gauge steel, as well as the first to incorporate hydronic radiant heating. In 2022, New Land completed the world’s tallest mass timber tower in downtown Milwaukee, drawing international attention and catapulting the city to the forefront of discussions in design, engineering, and sustainability.
