DEVELOPMENT

BUILDING A SOLID FOUNDATION

From roots as a humble painting and renovation company, New Land Enterprises officially formed in 1993 when its founders acquired a duplex, and after improving it, leveraged the sweat equity to purchase more. Soon after, the firm transitioned to ground-up construction and grew to self-perform multi-family residential buildings up to 11 stories.

By 2007, New Land stopped managing construction projects in house to focus on development and managing the growing portfolio, but the experience and first-hand knowledge that comes from actually building has formed the company’s development principles.

Is it buildable? Is it efficient? Our knowledge and history give New Land a unique understanding of the ways that design affects the efficiency of construction. Unlike many, we design from the inside out, with a focus on function, but never at the expense of form. Years of expertise with the intricacies of building, as well as a practical point of view toward building methodology and materials, have driven innovation, produced remarkable results, and eventually become a key competitive advantage.

PROPERTY MANAGEMENT & VERTICAL INTEGRATION

Today, the company’s vertically integrated structure builds upon our history as builders. New Land’s Property Management division provides full-service property management, from daily customer service and leasing services to full-service facilities management including maintenance and remodel construction.

The experience of managing apartment buildings provides critical knowledge in terms of actual user experience and functionality of the product. What residents want, what works well in terms of features, finishes, amenities, floor plans and mechanicals, is discovered through candid interactions and direct experience. Our Property Management teams work to develop relationships with people and understand their needs and preferences rather than convince them to buy our product. We constantly seek feedback from residents and use that information to improve not only the quality of service we deliver, but also the design of future developments.

DIFFERENTIATION BY DESIGN

We’re at the forefront of technology, engineering, and architectural innovation. Our focus on the built environment – creating spaces based on biophilic design principles, user experience, intelligent planning, and human interaction – sets us apart as a real estate developer.

New Land Enterprises has a multi-decade track record of innovative solutions for engineering problems and was the first developer in the city of Milwaukee to build with light gauge steel, as well as the first to incorporate hydronic radiant heating. In 2022, New Land completed the world’s tallest mass timber tower in downtown Milwaukee, drawing international attention and catapulting the city to the forefront of discussions in design, engineering, and sustainability.